Recipe Tools for Food Bloggers, Trusted by 20,000+ Sites

Recipe Card Blocks is built in Amsterdam by WPZOOM — an independent WordPress company crafting themes & plugins since 2008.

Recipe Plugin for WordPress

Beautiful, SEO-ready recipe cards for your WordPress blog — the flagship plugin trusted by 20,000+ food bloggers.

Recipe Analyzer & Meal Planner

Instant nutrition facts, health scores, and meal plans for any recipe — right in your browser, no plugin needed.

20,000+ recipe websites powered
400,000+ recipes analyzed for nutrition
160,000+ Recipe Analyzer users
150 countries with active customers
5★ rating on WordPress.org
100+ updates shipped per year

Our Story

Pavel Ciorici started WPZOOM in 2008 as a student side project in Moldova. Over the years we built dozens of WordPress themes, including Foodica — one of the most popular food blog themes out there.

That's how we got close to food bloggers. And we kept hearing the same complaint: recipe plugins were bloated, slow, and ugly.

So we built Recipe Card Blocks — a recipe plugin made for the block editor from day one. It handles the structured data Google wants, looks beautiful out of the box, and stays out of your way.

Our Mission

"To make one thing really well instead of a hundred things poorly."

Your recipes deserve better than plain text. We build focused tools that help food bloggers publish beautiful recipes that Google ranks and AI assistants recommend — without the bloat.

What We're Known For

Recipe Card Blocks PRO

The recipe plugin for food bloggers.

20,000+ recipe sites use it. It outputs the structured data Google wants, adds adjustable servings, unit conversion, nutrition facts, star ratings, and print-friendly formats. The SEO stuff just works.

View Features

Recipe Nutrition Analyzer

Instant nutrition facts for any recipe.

Paste a recipe URL, upload a photo, or type in your ingredients — and get a full nutrition breakdown with calories, macros, and a health score in seconds. Publish accurate nutrition labels your readers (and Google) can trust.

Try the Recipe Analyzer

Recipe Nutrition Analyzer health score preview

Food Blog Themes

WordPress themes made for food blogs.

Foodica and our other food blog themes are built for recipe publishing — recipe-optimized layouts, Pinterest integration, and WooCommerce support for selling cookbooks or courses. They pair perfectly with Recipe Card Blocks.

View Food Blog Themes

Meet the Team

A small team across multiple countries. When you contact support, you're talking to the actual people who build the plugin you're asking about.

Pavel Ciorici
Founder & CEO

Pavel Ciorici
Founder & CEO 6,794 days with us

Started WPZOOM as a college student in Moldova. Now lives in Amsterdam with his two kids. Codes, designs themes, and gets genuinely excited about Formula 1 on Sundays.
Andrei Gasnash
Product Designer

Andrei Gasnash
Product Designer 1,956 days with us

Designs the next generation of WPZOOM products — pixel-pushing in Figma, prototyping in code, and arguing with others about whitespace.
Nemanja Blazic
Support Expert

Nemanja Blazic
Support Expert 1,940 days with us

When a recipe card breaks or you can't figure out how to do something, Nemanja's the one who helps. He actually knows how the plugin works because he's been here for years.
Yahya Qara
Developer

Yahya Qara
Developer 219 days with us

Refactors plugins, ships new features, and builds theme demos — mostly living deep in the block editor. Youngest on the team, pairs with AI to move fast.

Why Choose Recipe Card Blocks

We're Independent

Bootstrapped since 2008. No investors, no board meetings, no exit strategy. This means we make decisions for our users, not shareholders.

We Specialize

Food bloggers need different tools than everyone else. Instead of a one-size-fits-all plugin, we build focused products for publishing recipes.

Here to Stay

17+ years in business. Regular updates. Active support. We don't make products and abandon them when the next trend comes along.

Privacy Protected

Based in the Netherlands and GDPR compliant from day one. We take data protection very seriously and have a customer-first stance.

We Keep Teams Small

Less than 10 experts. No layers of support staff — you talk directly to the people who built the plugin.

We Don't Bloat

No 50 bundled add-ons you'll never use. No slowing down your site. Just lean code that outputs what Google needs, nothing more.

Contact Us

Whether you need help with a recipe card, expert technical support, or want to explore partnership opportunities, we're here to help.

WPZOOM BV Herengracht 420, Amsterdam, 1017 BZ, The Netherlands Chamber of Commerce / KvK: 70938105